Freelance writer and researcher, specialising in food cultures, domestic cultures and feminism, and popular culture, will host a public Research Seminar on the 9th of May in Eldon Building, room 1.10, between 3 pm and 5 pm.
The Research Seminar is open to staff and students, as well as members of the public.
The lecture is based around Joanne’s research paper, entitled: ‘How Dare They!’: Jamie Oliver and the contradictions of European belonging and EU membership; an abstract of which can be found below.
Images of food and drink were frequently used during the period leading up to the EU Referendum, whether it was ‘straight bananas’ and food mountains that epitomized EU interference and incompetence, migrant EU agricultural workers who represented the alleged threat of open borders or prosecco-drinking urban elite Remain voters.
While there is considerable scope for wide-ranging research on the relationships between the EU Referendum, Brexit and food, this paper has more limited ambitions and aims to develop questions how food celebrities impacted on debates about European belonging and EU membership.
The paper focuses on Jamie Oliver and how his interventions across entertainment and news media enable us to explore some of the contradictory pulls towards leave and remain voting. This includes a consideration of three key themes.
First, the paper explores how Jamie Oliver invites viewers to make positive and cosmopolitan identifications with Europe by adopting European foods and food practices as a form of distinction.
Second, it demonstrates how his shows also represent European food practices as too traditional, static and parochial, as partly inferior to a diverse, cosmopolitan and globalized UK food culture.
Finally, while Jamie Oliver invites viewers to bring a bit of Europe into their food practices, he has frequently represented the EU’s regulations and bureaucracy as a threat to British food, identity and values and argued for the need for more sovereignty over our food.
Although Oliver would ultimately come out as a Remain voter after the Referendum, the paper explores how relationships between food and identity enabled certain positions within EU debates to be played out.
To contact Joanne, you can email him on HollowsJoanne@gmail.com
This lecture is a part of a series of Research Seminars, organised by Lincoln Geraghty, Stephen Harper, Laurel Forster, and Deborah Shaw; hosted by the Culture and Conflict Research Group, and the Media, Culture and Communication Research Group.
Image Credits: Photo by Marcos Luiz Photograph on Unsplash