Design Tea Packaging Competition – win a trip to Japan!

This competition asks students to redesign the packing for various powder teas of a company in Japan; the winning design will be selected by the company and the packaging will be produced with the name of the student and their institution. The winning student will be invited to visit Ibaraki for one week during the summer of 2017.

Deadline for submissions: 2nd April 2017


The Competition

UK Design for the Revitalization of Ibaraki is a design competition event organized by Joyo Bank Ltd., and Mito City in Ibaraki Prefecture, supported by the British Council in Japan. The aim of this competition is to offer a platform for UK students to create designs for specific products of companies located in Ibaraki, Japan.

This project has been developed to help revitalize small and medium size companies in Mito City, Ibaraki prefecture and raise their competitiveness in what is one of the toughest consumable goods markets in the world.

The existing products do not sell well. Ultimately, the new design should be a dramatic change from the current design and should be tailored to the product while avoiding the fixed concepts of “instant Japanese tea” or of “quick drink”. It should be something that has never been seen before, a design that sells. Makinohara is a small, regional Japanese company suffering decreasing sales. Your design could help save them.

The existing products come in small tins as indicated in the Creative Brief, but participants are free to choose any materials for the containers.

The company name “Makinohara” should appear in the design. There are no specifications regarding fonts, size, boldness, upper or lowercase letters, colour, and so on.

The submitted proposal must be the designer’s original work.


The winning design, which will be applied to a variety of packaging, will revamp the outmoded visual identity of certain products and boost their competitiveness.

Reproducibility/manufacturability should be taken into consideration in both the design and choice of materials.


Application Procedure

Deadline: 18:00 JST, April 2 2017

Step 1: Complete the Online Application Form.

Step 2: Submit the following to Keizo Kamikawa of Joyo Bank at:

1) Description of the concept behind the artwork (maximum 500 words).

2) Artwork: A maximum of 10 design sheets should be submitted in the following digital formats only: JPG, TIF, PNG. They should be of ready-for-print quality.


Evaluation Criteria

1) Creativity of the concept

2) Innovative and superior design

3) Adaptability to different product formats



The winning designer’s signature and the name of his/her UK higher education institution will appear on the label of the final product, which will will be launched in Japan but may be rolled out to other markets globally.

The winner will receive a trip to Japan for approximately seven days including a stay with a host family in Ibaraki Prefecture, provided by Joyo Bank Ltd. A round-trip airline ticket between London Heathrow Airport UK and Narita International Airport Japan, and meals prepared by the host family are included. Insurance, personal field trips and other expenses are not included.


Further Information

For further information, including details of eligibility, intellectual property rights, privacy policy and regulations, see Design Competition – Japan.pdf.

See Creative Brief MAKINOHARA.pdf for the full design brief.

Enquiries should be sent by e-mail to Keizo Kamikawa at:


Participation is open to students currently enrolled in UK higher education institutions. Individual or collective authorship for group projects are admitted, provided that all authors meet the conditions stipulated. Group project submissions should appoint a representative as only one individual is eligible to receive the award. Each participating individual or group may submit a maximum of three entries. Designs should be complete and ready to market. The winner should be able to visit Japan at an agreed date in July and/or August in 2017 and conform to all the requirements by the organizers.

There are 2 comments on this post

  1. Avatar
    Ali Uddin
    3 years ago

    Hi, I have worked on a tea packaging design proposal but I couldn’t send the email to you successfully since it kept getting returned back to me. Can I send this to someone elses email? Thank you.

    1. Avatar
      Jaelithe Swan Author
      3 years ago

      Hi Ali,

      The email that you would need to submit to is Keizo Kamikawa of Joyo Bank at:

      Can you see whether the email you’ve sent the application to is incorrect, or experiencing other problems?

      Thank you.


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