Students from the Faculty of Creative and Cultural Industries produced an innovative 360 degree video to promote Portsmouth’s world-class tourist attractions to some of the most important decision makers in the cruise ship industry at Europe’s premier cruise expo, Seatrade Europe.
Portsmouth International Port is pushing for more cruise ship visits in the coming years and the video was part of a new #portsmouthtakesyouthere marketing campaign, highlighting a range of exceptional experiences offered in the City and on holidays from the port.
The new immersive 360 degree video has been produced with the University’s Faculty of Creative and Cultural Industries, giving students the chance to promote key sights and landmarks in the City. The interactive marketing material gives viewers the chance to get an all-round impression of some of Portsmouth’s most famous attractions.
Toby Meredith, Media Production Manager at the University of Portsmouth, said, “It has been a great opportunity for both staff and students to work with Portsmouth International Port. 360 degree video is in its infancy and the project offered the chance to research different techniques and cameras whilst filming Portsmouth’s most iconic sites.”
Filmed using the latest camera technology, delegates watched the 360 degree videos using special headsets but they can also be seen on tablets and other mobile devices. The short film can be downloaded, giving viewers the chance to ‘pan around’ and explore Portsmouth’s attractions from wherever they are in the world.
Rupert Taylor, Harbour Master at Portsmouth International Port, said: “Portsmouth is a great port of call for visiting cruise ships. This new video showed some of the most influential people in the business just what guests can see within minutes of stepping off their ships. With so many attractions to choose from on the doorstep at Portsmouth International Port, it was a tough decision which ones to feature.”
Viewers might choose a 360 degree perspective from the top of the Emirates Spinnaker Tower, with outstanding views of Portsmouth Harbour and The Solent. With the ability to look up, down and all around there’s even a chance to see through the glass panel in the floor of the 100 metre high viewing deck. There is another video shot from the base of the iconic landmark, showing the sail like structure in all its glory on the waterfront.
Other immersive images feature the Historic Dockyard, with a chance to view HMS Warrior, HMS Victory and the Mary Rose Museum. With many cruise passengers keen to combine shopping and dining, a 360 degree video of Gunwharf Quays has also been produced. Delegates also got a view of the stunning passenger terminal at Portsmouth International Port, with its dedicated cruise facilities.
A selection of the 360 films can be viewed here
Contact Toby Meredith for more information on 360 degree filming projects.
Article courtesy of the UoP Press Office